Home / Knowledge / News / Apparel/Garments / Adidas to deploy Speedfactory tech at Asian suppliers

Adidas to deploy Speedfactory tech at Asian suppliers

12
Nov '19
Pic: Adidas
Pic: Adidas
Starting at end of this year, Adidas will use its Speedfactory technology to produce athletic footwear at 2 of its suppliers in Asia. The company expects this to result in better utilisation of existing production capacity and more flexibility in product design. This will also lead to a shorter production time allowing it to quickly respond to consumer needs.

Adidas consumers will benefit as the combination of existing technical possibilities of the suppliers, and new production methods developed in Ansbach and Atlanta, will allow for more variations of Speedfactory footwear models in the future.

Production at the two Speedfactories in Ansbach, Germany, and Atlanta, US, however, will be discontinued by April 2020 at the latest. In the future, Adidas will concentrate its resources and capacities even more on modernising its other suppliers and using 4D technology in footwear production.

"The Speedfactories have been instrumental in furthering our manufacturing innovation and capabilities. Through shortened development and production lead times, we’ve provided select customers with hyper-relevant product for moments that matter. This was our goal from the start. We are now able to couple these learnings with other advancements made with our suppliers, leveraging the totality of these technologies to be more flexible and economic while simultaneously expanding the range of products available," said Martin Shankland, member of the executive board of Adidas AG, responsible for global operations.

Going forward, not only running shoes, but also models of other product categories will be able to be produced in a short period of time by using the production processes tested in the Speedfactories.

However, Adidas will continue to develop, improve and test manufacturing processes in Germany. Process innovations will be bundled and driven forward at the Adidas production site in Scheinfeld, the so-called AdiLab.

Adidas will continue its collaboration with Oechsler, the operator of both Speedfactories, in other manufacturing areas such as the production of soles for shoes using Boost technology, soles for football shoes and 4D-printed soles.

"The knowledge we gained from setting up and operating the Speedfactories was made possible through constructive cooperation with Oechsler and the team there. With this, we have pioneered new manufacturing processes, including significant reduction in production time of athletic footwear. We very much regret that our collaboration in Ansbach and Atlanta has come to an end and thank all project participants for their commitment. At the same time, we are pleased to continue our partnership with Oechsler in other areas, especially in advanced 4D printing," said Shankland.

"Whilst we understand Adidas' reasons for discontinuing Speedfactory production at Oechsler, we regret this decision. At the same time, we look forward to continuing our close and trusting cooperation with Adidas in the area of 4D sole printing. With the Speedfactory production for Adidas, we have gained extremely valuable insights which have already been and will continue to be incorporated into the production of other Oechsler Group divisions – Automotive, Medical and Innovative Solutions," said Dr. Claudius M Kozlik, CEO of Oechsler AG.

Fibre2Fashion News Desk (PC)


Must ReadView All

Pic: Shutterstock

Textiles | On 25th Sep 2021

EU extends GSP plus status for Pakistan with 6 new conventions

The European Union (EU) has extended its general system of...

Pic: Shutterstock

Apparel/Garments | On 25th Sep 2021

Bangladesh seeks Russian support for ensuring direct exports there

Bangladesh commerce minister Tipu Munshi recently sought Russian...

Pic: Boris-B / Shutterstock.com

Retail | On 25th Sep 2021

US’ Halloween spending to reach $10.14 bn this year: NRF

Consumer spending in the US on Halloween-related items is expected to ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Consistency is the first rule of social media

Textile Industry, Head honchos

Textile Industry
Head honchos

Ensured payment of fee was least concern for students

Footwear Industry, Footwear Retailers

Footwear Industry
Footwear Retailers

Still struggling to mop up higher sales

Gus Bartholomew,

Gus Bartholomew

<b>Gus Bartholomew</b>, co-founder of SupplyCompass, explains to <b>Subir...

Ritu Oberoi,

Ritu Oberoi

Established in 2018, Forsarees is a socially driven business enterprise,...

Susan Bhaktul,

Susan Bhaktul

Established in 2000 as a liaison with the Government of India, Industree...

Shaan Sethi, Jaanuu

Shaan Sethi
Jaanuu

Jaanuu, a vertically integrated e-commerce company, has reimagined the...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Ramya Rao & Kavea R Chavali, Kalaneca

Ramya Rao & Kavea R Chavali
Kalaneca

<div>The journey of Kalaneca (kala-Art, Neca- Nikaah) formally began in...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search