Alibaba brings Tmall World for 100 m overseas Chinese

16 Jun '17

2 min read

Courtesy: Alizilla

Alibaba Group has launched Tmall World, a service to give 100 million overseas Chinese access to 1.2 billion products from brands and merchants selling through its mobile taobao app and online platforms like world.taobao.com. Hong Kong, Taiwan, Singapore and Malaysia with significant Chinese-speaking populations are the key markets for the new service.

The launch is part of Alibaba’s globalisation strategy. Tmall World will offer, “end-to-end solutions, including logistics, payment and localisation support catering to each local market’s needs,” Alibaba said in a statement.

Under Tmall World, Chinese-speaking users in each of those markets can tap into Tmall and all other Alibaba marketplaces through PC or mobile devices.

Hong Kong users will see expanded product categories, with the addition of Tmall Supermarket to existing offerings. And in Malaysia, Alibaba has already announced the kickoff of Tmall’s 6.18 mid-year mega sale, a three-day online shopping festival that will offer RMB10 billion in discounts to customers in Mainland China and overseas. The sale runs during June 18-20, 2017.

Alibaba has reaffirmed its commitment to serving global markets, with executive chairman Jack Ma saying the company intends to have two billion customers by 2036, with a large proportion living and shopping outside China.

As part of the group’s global push, Alibaba invested $ one billion in 2016 in the Southeast Asian e-commerce site Lazada, which recently launched a curated selection of products, called Taobao Collection, in Singapore and Malaysia to appeal to non-Chinese-speaking consumers in those markets. (SV)

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