Amazon rolls out Tatkal service for small biz

18 Feb '16

2 min read

In line with its vision to transform the way India sells, Amazon.in announced the launch of Amazon Tatkal, a unique initiative to help thousands of small and medium businesses (SMBs) in the country on Wednesday.

A one-stop-shop on the go, Amazon Tatkal enables SMBs to get online and sell on Amazon.in, in less than 60 minutes. Starting with New Delhi, Amazon Tatkal will traverse the country, engaging with thousands of entrepreneurs, artisans, manufacturers and sellers and help them sell online on the spot, the e-commerce major said in a press release.

Amazon Tatkal is a specially designed studio-on-wheels offering a suite of launch services including registration, imaging and cataloguing services, as well as basic seller training mechanisms. It will enable thousands of interested sellers to start selling on Amazon.in in real time and experience the benefits of launching an online business.

The company said Amazon Tatkal will visit seller-dominated pockets across different cities in the country and engage with local businesses over the next several months

Talking about the concept, Gopal Pillai, Director and GM, Seller Services, Amazon India said, “Our conversations with hundreds of SMBs reveal that there is a high level of interest among them to get online and start selling, but they are unable to overcome perception barriers of the process being time consuming, tedious and complex.

As a result many interested sellers tend to put off onboarding tasks. As always, we worked backwards from seller needs and conceptualized Amazon Tatkal. We believe this initiative will help sellers to overcome these constraints, get them onboard, and start selling on the Amazon platform with speed and ease.” (SH)

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