This is the first time Gap’s shop-in-shop format will be introduced in India. Each of the locations will offer one of three product configurations: family destinations with adult, kids and baby assortments; adult only locations; and dedicated kids and baby layouts.
The shop-in-shops will launch with partners Kapsons Group, Iconic India and All That Jazz, bringing the internationally renowned brand to customers in new cities of Jammu, Amritsar, Ludhiana, Patiala, Chandigarh, Jaipur, Ahmedabad, Bhopal, Bhubaneshwar, and Ranchi; as well as existing Gap markets of Pune, Noida, and New Delhi.
"Since Gap launched in India in 2015, the brand has witnessed strong growth in the country driven by its fans. Our latest expansion ensures that more people are able to experience Gap’s iconic American style through modern wardrobe staples – an ideology that’s welcomed in our market. We are confident that we will receive a great response from the people in these cities and we are incredibly excited about this journey," Parag Dani, Gap business head at Arvind Lifestyle Brands said.
Arvind currently has 11 standalone Gap stores in the National Capital Region, Mumbai, Bangalore, Pune, Chennai and Indore. In addition, Gap products are available online on nnnow.com and Amazon.in/gap, garnering larger visibility and access to the brand across the country. (RR)
Fibre2Fashion News Desk – India
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