One of BDC's officers is obtaining a loan he is personally guaranteeing to fund the acquisition. The acquisition accelerates BDC's business strategy of developing revenue streams in the US and the Caribbean.
The apparel company, the name of which has not been disclosed, is focused on the athleisure category and has existing operations and distribution channels throughout the US and Caribbean. A focus on proprietary fabrics has allowed the apparel company to flourish in one of the hottest growth categories in the apparel industry.
The apparel firm has exclusive business designs, and it manufactures and distributes performance lifestyle apparel in the athleisure category.
BDC has an ideal opportunity to rapidly expand existing and new distribution channels. This includes building on existing internet and Amazon platforms, and increasing the current B2B business. Competitive advantages are already in place that will allow the business to continue to grow and flourish.
Included in the purchase is inventory, equipment, social network profiles and domains and websites, including e-commerce, Amazon, Facebook, Twitter and Instagram platforms. The current business is predominantly wholesale to the trade only. Sales and marketing representatives are already in place, as are supply chains, customer services, operations, and production. (KD)
Fibre2Fashion News Desk – India
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