Norway : Devold bags gold for woolen outdoor wear at ISPO Munich

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Devold bags gold for woolen outdoor wear at ISPO Munich

06
Mar '17

Devold's Trollkyrkja jacket bags ISPO AWARD 2017 in the outdoor segment.Courtesy: ISPO

Norwegian brand Devold has been recognised as the ISPO gold winner in the outdoor category for its Tinden Spacer jacket. Combining great insulation with lightweight performance, this was the first time Devold's Spacer fabric has been combined with Merino wool. The sports brand also won award for its 100 per cent Merino Trollkyrkja jacket at ISPO Munich fair.

The innovative technology used in Spacer jacket creates pockets of air for enhanced insulation, making it possible for wool to compete with other high warmth-to-weight ratio garments, and expands the user range of Merino wool. Wool's environmental credentials are more relevant than ever as wool continues to make strides in the sportswear and activewear market.

Trollkyrkja jacket is Devold's first outer layer in 100 per cent Merino wool and extols the virtues of wool’s technical qualities: water and wind resistance, body thermoregulation and the ability to provide warmth even when wet. Devold, a Woolmark licensee, has created the jacket using the Optim fabric developed by the Wool Development Centre in Shandong Provence, China, a venture between Australian Wool Innovation and The Nanshan Group, a press release from International Wool Textile Organisation (IWTO) said.

One of the world's oldest outdoor companies, established in 1853, Devold's Product and Business director Vidar Thorvik told The Woolmark Company that the reason wool is still central to its products is because of the importance of environmental issues. "Wool is natural, it's a miracle fibre. It won't be destroying the earth, it's renewable."

At the ISPO Munich fair, IWTO shared the recently-released Guidelines for Conducting a Life Cycle Assessment of the Environmental Performance of Wool Textiles. The members of European Outdoor Group sought advice on a number of sustainability questions including the use of recycled wool yarn, how wool can help brands achieve zero waste requirements in manufacturing processes, and how to answer queries about sustainability along the entire wool pipeline at the fair. (RR)

Fibre2Fashion News Desk – India

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