Home / Knowledge / News / Apparel/Garments / High-tech online shoppers rely more on mobiles
High-tech online shoppers rely more on mobiles
Feb '16
Courtesy: UPS
Courtesy: UPS
A strong majority of tech-savvy consumers use mobile devices to shop, purchase and track packages, according to a survey by global logistics major UPS.

According to the survey called Pulse of the High-Tech Online Shopper survey, these customers demand a rich mobile experience from retailers.

The study, conducted for the Atlanta-headquartered UPS by comScore, showed that among mobile device users 69 per cent of high-tech shoppers purchased products on mobile devices, compared with 53 per cent of non-high-tech shoppers. And 70 per cent of high-tech shoppers used a retailer's mobile app, compared with 55 per cent of non-high-tech shoppers. comScore defines a high-tech shopper as someone who purchased online a high-tech product like a computer or a mobile phone within the last three months.

More than 2,000 shoppers participated in the study. At a time of rising online retail sales, these results underscore the importance of a strong online presence – especially mobile – to shoppers who purchase high-value electronics online.

“High-tech consumers, especially Millennials, appear to be comfortable shopping on any device,” said Dave Roegge, High-Tech Marketing Director at UPS. “These are sophisticated consumers, and we expect them to shop more online and across all devices. Retailers need to be ready to engage them online and on their own terms.”

Despite their heightened interest in mobile shopping, however, high-tech consumers see a lot of room for improvement in the experience. Eighty four per cent reported being satisfied with their overall online shopping experience irrespective of device, but only 66 per cent were satisfied with their shopping experience, when using a smartphone to make a purchase. Some said it's easier to use a PC keyboard and mouse than a smartphone to shop. Some also complained that they can't get clear or large enough images on a mobile device.

The survey also showed that 69 per cent of high-tech shoppers researched products on a mobile device during a store visit against 54 per cent of non-high-tech shoppers.

Seventy six per cent of high-tech shoppers tracked delivery on a mobile device versus 65 per cent of non-high-tech shoppers.
Overall, the per centage of online consumers who use mobile or both mobile and PCs is on the rise. Other comScore data showed in July 2015 that nearly 80 per cent of online shoppers used both PCs and mobile, up from 66 per cent in September 2013. Eleven per cent of online shoppers used mobile only, up from 8 per cent in September 2013. Those who used desktop computers exclusively declined to 10 per cent from 26 per cent.

The UPS Pulse of the High-Tech Online Shopper survey also showed that high-tech-shoppers used alternative delivery options more than their non-high-tech counterparts. Thirty seven per cent of high-tech consumers said they preferred product delivery to locations other than their homes. Among non-high-tech consumers, however, 30 per cent preferred delivery to locations other than their homes.

Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 21st Feb 2020

France unveils environment score system for apparel

France has launched a system under which apparel may now display a...

Pic: Asia Pacific Rayon

Textiles | On 21st Feb 2020

APR’s new viscose rayon production facility inaugurated

The president of Indonesia, Joko Widodo, has inaugurated Indonesia's...

Pic: II.studio / Shutterstock.com

Fashion | On 21st Feb 2020

Re-commerce gaining momentum in India

The hazards of fashion industry are well-known, and to curb its...

Interviews View All

Mohammad Mamun Ar Rashid, UL VS Bangladesh Ltd

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Vidhyaa Shankar. S, A Ganapathi Chettiar

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Top executives, Fabric manufacturers

Top executives
Fabric manufacturers

Domestic manufacturers would get an edge over imported products

Suresh P Bagrecha,

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Shyam Gupta & Ravi Gupta,

Shyam Gupta & Ravi Gupta

Based out of South Delhi, Gargee Designer's provides bespoke formal and...

Priyanka Salot,

Priyanka Salot

The Sleep Company was established to upgrade the sleep quality of every...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search