Jabong to add 35 more brands

27 Mar '17

2 min read

With launch of cricketer Yuvraj Singh's YWC Fashion brand, Jabong plans to add some 35 more brands to its shopping catalogue. The online fashion company has recently launched 25 brands including Viraat Kohli's WROGN and Deepika Padukone's All About You. Hrithik Roshan's HRX is in the pipeline. The company also plans to increase its range of products.

Jabong is expecting 40 per cent growth in business in 2017-18 by expanding its product range, marketing investments and adding additional features in its mobile application. The company also plans to make its mobile application more engaging.

"Today, we launched YWC Fashion of cricketer Yuvraj Singh. We have recently launched 25 brands including Viraat Kohli's WROGN, Deepika Padukone's All About You and many more. Soon we will add 35 more brands including Hrithik Roshan's HRX," Jabong chief business officer Rahul Taneja said.

"We believe we are not at good levels, but we will invest now this year in creating much higher awareness for ourselves on three growth pillars. This year, in 2017-18, we are expecting 40 per cent growth in business," Taneja said.

Taneja said though there was a lot of competition in the area, companies which have a thorough understanding of the business and consumers will survive. "When we started there were 300 online players in fashion category with different kind of models but now if you analyse there are only 25-28 players. It is a very attractive market but it is not easy to operate in this market."

Apparels account for around 45 per cent of Jabong business, followed by footwear at around 11-12 per cent.

"Social media has become very popular. It is easier to shop online. The world is evolving," Yuvraj Singh said. (SV)

Fibre2Fashion News Desk – India

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