Home / Knowledge / News / Apparel/Garments / Meijer gets rid of plus-size sections; reduces prices
Meijer gets rid of plus-size sections; reduces prices
03
Nov '16
Courtesy: Meijer
Courtesy: Meijer
Meijer, a Michigan based retailer that operates 230 stores across the US, will get rid of separate plus-size departments in all its stores by early 2017 to offer an inclusive shopping experience to its customers. The retailer is also slashing prices of plus-size clothing despite higher production costs to offer all women's apparel at equal prices.

Meijer will integrate plus-size departments into missy and women's departments to give shoppers of all sizes an opportunity to shop together. It will place straight and extended sizes on one rack and will create a shopping experience based on trends, not sizes, said the company.

Moreover, the Midwest retailer will not charge more for plus-size clothing items so that all customers have access to fashion at the same price.

“Over the past few years, we have placed an increased focus on bringing more on-trend, affordable apparel to our customers. This fresh approach to shopping represents a continuation of that commitment, giving our customers the trends they are looking for, regardless of what size they wear,” said Peter Whitsett, executive vice president of merchandising and marketing.

“Plus-size apparel is often priced higher than missy or women's sizes. We believe all our customers deserve to pay the same price for the same trends, regardless of size,” said Annette Repasch, group vice president of softlines for Meijer.

By doing away with separate departments, the retailer can maximise its existing retail space. The new, integrated clothing department only accounts for 80 per cent of the current space, which will allow the retailer to add even more trends and styles in the near future.

Currently, the integrated shopping experience is available at 15 Meijer stores and it will be rolled out to all 230 outlets by next year. (KD)

Fibre2Fashion News Desk – India


Interviews View All

C. Dhandayuthapani, Mag Solvics Pvt. Ltd

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Top executives, Textile industry

Top executives
Textile industry

RoSCTL is need of the hour

Top executives, Textile industry

Top executives
Textile industry

Sri Lanka has a good sustainable track record and strong stories to back it

Maya Simova,

Maya Simova

Inter Expo and Congress Center (IEC) is a prominent exhibition centre in...

Paolo Crespi,

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Devendra Gupta,

Devendra Gupta

Reforce, a start-up based in Gurgaon, aims to revolutionise the fitness...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Marcel Alberts, Eurofibers

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search