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UK apparel brand Howies returns to independent status

19
Jan '12
Howies, the Welsh clothing brand that makes T-shirts, sweatshirts and jeans using organic cotton, has become an independent entity after its management bought out the firm from its owners VF Corporation.

In 2006, Howies was sold to Timberland. Subsequently, Timberland was acquired by VF Corporation, which owns over 30 brands including North Face and Wrangler.

Last month, the management of Howies showed interest in buying the brand and an agreement was reached this month.

Howies said it was one of the smallest of VF's brands and the management felt that returning back to independent status would be good for its business.

It added that the firm had performed independently when it was under Timberland's ownership, which would now keep it in good stead.

The company said there has not been a major change, in terms of continuity, and the response from customers has been positive.

Howies currently employs around 30 people in Cardigan. It now plans to expand into Europe by launching e-commerce sites for the German and French markets.

The company would be soon unveiling a new range of sportswear, including a jacket for cyclists.

Fibre2fashion News Desk - India


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