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US Olympic medalists endorse sportswear firm 4POINT4

16
Aug '12
Kessy and Ross were also compelled to work with 4POINT4 for the buy one give one model of business the brand follows. For all apparel sold, 4POINT4 matches with a philanthropic donation to one of its partner programs around the world.

“Even when we aren't wearing the suits in competition we can encourage people to purchase gear on 4POINT4.com and know that a donation of equal kind is being made to an underprivileged child so that they can play and gain all the benefits that sport has to offer,” Ross said.

“This is all about increasing access to play,” said Antony Taylor, Principal, 4POINT4. “The more our athletes play and succeed – and the more people that support 4POINT4 by purchasing our products– the more we can do for sports in the developing world. This goes well beyond just creating great products and apparel – this is about setting up an infrastructure and educating kids in developing countries through sports and wellness.”

Both Phoenix Stadium and the Olympic “sister city” campaign are led in Haiti by sports icon Robert "Boby" Duval, the founder of Foundation L'Athletique D'Haiti (FLADH), a non-profit youth development program that provides less fortunate children with education through sports.

“The volleyball tournaments were another way that Duval helped hundreds of the poorest children learn life skills through sports. "Sports are the universal language and it is my passion to bring access to sports to children in poor areas," says Duval.

"These kids are all equals once they step on the court and they are learning invaluable skills to grow and develop character. I am grateful to 4POINT4 for investing in this underserved area of Haiti and for helping give these kids a chance in life.”

4POINT4


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