New lingerie brands to be on show at Shanghai Mode

05 Sep '12

2 min read

Numerous new lingerie and, in particular, new swimwear brands have signed up to exhibit at Shanghai Mode Lingerie this year.

- A Colombian Pavilion will include Onda De Mar (swimwear) and Agua Bendita (lingerie & swimwear)

- Italy will make its mark with EXILIA (lingerie & underwear), EXILIA MARE (swimwear) and Paolucci (hosiery)

- Pioneering American shapewear brand SPANX will be exhibiting for the first time!

The problem-solving brand has become a red carpet must-have for celebrities and a daily necessity for women and men everywhere. SPANX is available in more than 41 countries and now offers more than 200 products ranging from slimming apparel and swimsuits, to bras, active wear and men's undershirts and underwear.

In 2012, Sara ended up on the cover of Forbes magazine, recognized as the world's youngest selfmade female billionaire, and was named as one of Time Magazine's 100 most influential people in the world. SPANX shapes the world by focusing on its mission:

To help women feel great about themselves and their potential.

- Germany will be in the spotlight this year with their own pavilion of innovative Lingerie and Swimwear brands such as Olaf Benz and Manstore & swimwear) A major seminar was recently held in Germany to inform manufacturers of the multitude of opportunities awaiting them in China and in Asia.

At this event, german brands learned how Shanghai Mode Lingerie will connect them to business and retail partners in China and about the many promotional tools that the show organizers provide for them.

World-famous French savoir-faire will be well-represented, as always, by brands such as Lise Charmel (lingerie), Simone Perele (lingerie), Allumette (lingerie), Gerbe (hosiery)

….And last, but certainly not least, Chinese creativity will make a splash with major names & such as Queen’D, Eve’s Temptation, GUJIN (lingerie) and STITCH BY STITCH.

Shanghai Mode Lingerie

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