Home / Knowledge / News / Apparel/Garments / Nike & Medicom Toy to launch new iconic sports line
Nike & Medicom Toy to launch new iconic sports line
18
Dec '12
With a creative partnership whose relationship dates back to 2002, Nike and MEDICOM TOY come together once again to release a new collection that brings iconic sport classics together with a legendary toy.

Releasing the Nike x BE@RBRICK Lunar Force 1 Collection on December 19, limited versions of the Nike Lunar Force 1, the Nike Destroyer Jacket, and BE@RBRICKs will be rendered new as one collective ensemble.

For this release, two Lunar Force 1s echo earlier projects using modified silhouettes. One version parallels that inaugural collaboration from 2004, while the second carries the palette from last year's BE@RBRICK release. Both bear special branding on the tongue and insole.

The Nike Lunar Force 1 presents a legendary design remixed with the modern innovations of today. Updating the construction process with Nike’s seamless Hyperfuse technology applied to the upper along with Nike’s Lunarlon cushioning system anchored in the sole offers a lighter ride with unparalleled cushioning made for comfort.

The Nike Destroyer Jacket, with its traditional leather sleeves and wool shell, harkens back to a sort of nostalgia that invites a myriad of felt patches and embroideries.

Both shoes will be available in limited quantities at select global retailers on December 19. A matching set of special edition Nike x BE@RBRICK Destroyer Jackets will be released in Japan only on the same date. The jackets will feature Nike and BE@RBRICK branding gracing the sleeves.

To finish off the collection, a pair of matching special edition BE@RBRICK Lunar Force 1 100% and 400% toys will be simultaneously available in limited numbers worldwide to accompany this release.

Since Japan's toy company MEDICOM TOY brand debuted in 1996 and the BE@RBRICK, a bear shaped block-style figure created from the concept of a digital-like teddy bear, made its first appearance in 2001, art, sport and fashion have been represented on a new canvas on what seems to be an innumerable amount of occasions.

When the Air Force 1 BE@RBRICK toy released ten years ago, the fanaticism of sneakers and toys merged. The first Nike x MEDICOM shoe followed — a Japan-exclusive SB Dunk in 2004. The latest collaboration celebrates a new chapter in sneaker innovation with the Lunar Force 1, once again pairing the creative worlds of toy and sportswear design.

Nike


Must ReadView All

Possible changes to US-Korea FTA origin rules to be probed

Apparel/Garments | On 20th Mar 2019

Possible changes to US-Korea FTA origin rules to be probed

The US International Trade Commission is seeking inputs on a new...

Uzbekistan, UAE explore partnership in trade, investment

Textiles | On 20th Mar 2019

Uzbekistan, UAE explore partnership in trade, investment

Uzbekistan and the United Arab Emirates (UAE) have agreed to increase ...

Pic: Infor

Textiles | On 20th Mar 2019

ERP's future is network-centric, cloud-based: Infor

While traditional enterprise resource planning (ERP) was enterprise...

Interviews View All

Vidhyaa Shankar. S, A Ganapathi Chettiar

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Top executives, Textile industry

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Top executives, Fashion houses, India

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Apurva Kothari,

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Gagan Gulati,

Gagan Gulati

PG Silk Mills Private Limited had a humble start with a hand-dyeing unit....

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


March 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search