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American Eagle to launch Martin + OSA sportswear brand

Mar '06
Youth retailer American Eagle Outfitters Inc has announced the first group of retail lease agreements signed for Martin + OSA, its new sportswear brand targeting men and women aged 25 to 40.

This fall, four locations will open in Tysons Corner Center (McLean, VA), Fashion Island (Newport Beach, CA), NorthPark Center (Dallas, TX) and San Francisco Center. Two additional locations are currently pending.

Martin + OSA President, Ken Pilot, said, "Martin + OSA will be a unique and refreshing concept in the retail clothing landscape. As a result, we chose to be very selective about our initial store locations, specifically targeting premier centers across the country, which offer the right co-tenancies and demographics that best support our brand."

SVP and Chief Operating Officer, Chuck Chupein added, "We are excited to partner with top developers to open the first Martin + OSA stores. Recent expansions at Tysons Corner, NorthPark, and San Francisco Center have added to a world-class tenant mix, making these centers even more dominant in key markets. In addition, Fashion Island's open air venue reflects a major component of our brand philosophy - the outdoors."

Martin + OSA stores will range in size from 6,500 to 7,500 square feet. The store design and customer experience was designed by Michael Neumann Architecture in collaboration with Richard Altuna. The company plans to open 10 to 15 stores in 2007 in better shopping venues throughout theUS.

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