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Nike & Boca Juniors debut jerseys for next season
Jul '13
Nike and Boca Juniors unveiled home and away kits for the upcoming season, revealing designs that unite performance innovation and club tradition.

The home version features the classic Boca Juniors' blue and gold, with sleeve cuffs and crew-neck collar in yellow. All jerseys have a numbered authenticity label and have the phrase “La mitad más uno” ("Half plus one") printed on the inside — a reference to the belief that Boca Juniors fans across the country make up half of Argentina’s population, plus one.

For the new away model, Nike designers drew inspiration from the legend that Boca players once wore very different jersey colors. The most intriguing myth is that the club once wore a pink jersey. There are no photographs of a pink Boca jersey, just the enduring oral tradition that it existed. Some claim it was a red shirt that could not stand up to the hard hand-scrubbing needed to remove mud. Others say that the shade was the result of using inexpensive methods to dye jerseys red.

Finding a perfect balance between tradition and performance innovation, the new models introduce the best design and innovation features for the pitch.


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