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Jones Group launches QMack line focusing on classic shapes
09
Aug '13
The Jones Group Inc announced the launch of the QMack brand, a new collection focused on the millennial customer exclusively available at Macy's and macys.com. The QMack collection is a wardrobing system that focuses on key items and classic shapes with a girly twist meant to be "mixed and macked" to create the ultimate, effortless uniform.

Inspired by all-American style, QMack also incorporates a global flair by way of Parisian and London influences to create classics with a twist in a multitude of colors and materials, including: go-to blazers, gathered minis, prep school skater skirts, roll sleeve blouses as well as easy dresses and cardigans. The name QMack was inspired by a composite of muses and the classic pieces they wore and then re-imagined to create a modern version for today.

Richard Dickson, President and Chief Executive Officer - Branded Businesses at The Jones Group said: "We are extremely excited to launch QMack, an original concept that we believe will activate and resonate with the millennial customer.  The collection leverages and capitalizes on The Jones Group's expertise in the creation and execution of unique brands, and we look forward to working with Macy's exclusively in the launch of QMack."

"Macy's has long been a tremendous partner in promoting and growing new brands and creating meaningful experiences at point of sale with The Jones Group's existing heritage brands," continued Dickson.  "When Macy's approached us with the opportunity to create a new brand with a premier placement on Macy's Impulse floor, we saw this as an ideal occasion to combine our respective strengths and appeal to the millennial girl."

The QMack sportswear collection will be featured in 150 Macy's stores and on macys.com. Dedicated shop-in-shops feature a mix of merchandised head-to-toe looks and hero key items accented by the signature QMack green color and iconic Q logo.

"As Macy's unveiled our plan last year to focus more intently on the millennial customer, we engaged some of our key partners to concept and create fresh and exciting brands that could enrich the product selection currently on our floors," said Molly Langenstein, Macy's EVP/GMM, millennial and new business development. "QMack is a great complement to Macy's Impulse department with a look that will take her from office chic to after work."

About QMack:

The QMack collection focuses on key items and classic shapes with a girly twist meant to be "mixed and macked" to create the ultimate effortless wardrobe. Inspired by all-American style, QMack also incorporates a global flair by way of Parisian and London influences to create classics with a twist in a multitude of colors and materials, including: go-to blazers, gathered minis, prep school skater skirts, roll sleeve blouses as well as easy dressesand cardigans. The name QMack was inspired by a composite of muses and the classic pieces they wore and then re-imagined to create a modern version for today. 

The Jones Group


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