Home / Knowledge / News / Apparel/Garments / 40% of Canadians haven't started back-to-school shopping
40% of Canadians haven't started back-to-school shopping
22
Aug '13
Many Canadians will wait until the last minute to shop for back to school according to a new poll released by Walmart Canada. As of mid-August, only 61% of shoppers had started back-to-school shopping.  According to the nationwide survey the average customer will do the bulk of their shopping closer to the first day of school and in the three weeks following the start of school.

The poll also showed that the average Canadian makes five separate shopping trips over the eight weeks leading up to the new school year, and this year Canadians will spend an average of $449 on back to school compared to $391 last year.

"We used to think back-to-school shopping stopped once school began," said Lee Tappenden, chief merchandising officer for Walmart Canada. "In fact, there is an increase in back-to-school shopping the first week of school, and mom will continue to shop for school well into September."

The most common back-to-school purchases are stationery (71%), food and grocery items (56%), apparel and footwear (56%), computers and peripherals (35%), cosmetics and beauty aids (34%), home furnishings (27%), and cell phones, smartphones and tablets (23%).

Back to school shopping by the numbers:

- 1-5-8 is the magic number - one mom will make five trips over eight weeks

- 33% of consumers intend to shop for back to school this year, with over half (61%) having already started their shopping

- Shoppers plan to spend $449 on average

- The most common back to school purchases are: stationery (71%), food and grocery items (56%), apparel and footwear (56%), computers and peripherals (35%), cosmetics and beauty aids (34%), home furnishings (27%), and cell phones, smartphones and tablets (23%)

- The top 10 stationery items are: refill paper, notebooks, exercise books, markers, crayons, report covers, pencils, coloured pencils, glue sticks and combination locks

- Walmart Canada conducts over 140,000 price checks each week across the retail industry

Back to School Trend Survey

Conducted by Research Management Group for Walmart Canada, the online survey of 109 shoppers has a margin of error of +/- 4.09 per cent. Respondents were recruited from the AskingCanadians national panel to quotas representing primary household shoppers by region, gender and age to reflect the national profile. Note that like the primary household shopper profile the sample is 70 per cent female and 30 per cent male. Fieldwork timing was from August 12 and August 16, 2013.

About Walmart Canada

Walmart Canada operates a growing chain of 380 locations nationwide including 217 Supercentres. The retailer serves more than one million customers each day, and its online store, is visited by over 250,000 Canadians daily. With over 95,000 associates, Walmart Canada is one of Canada's largest employers and is recognized by Waterstone HumanCapital as having one of Canada's top 10 corporate cultures.

Walmart Canada


Must ReadView All

Pic: Better Work

Apparel/Garments | On 24th Oct 2020

Positive change in Cambodian garment sector due to ILO BWP

Cambodian factories receiving the full package of services by Better...

Pic: Awaj Foundation

Apparel/Garments | On 24th Oct 2020

COVID erodes income of a third of Bangla apparel workers

Nearly a third of Bangladeshi garment workers suffered loss of...

Pic: Ralph Lauren

Fashion | On 24th Oct 2020

Ralph Lauren, Parity.org convene group to close gender gap

Ralph Lauren, which designs and markets premium lifestyle products,...

Interviews View All

Sanjay Yagnik, Maa Tex Speciality

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Textile industry, Head honchos

Textile industry
Head honchos

Relaxation in FDI norms will support growth of retail sector

Textile Industry, Head honchos

Textile Industry
Head honchos

Virtual reality would be the new normal

Fabio Grandis,

Fabio Grandis

Italian company Grandis SRL has been operating in the textile industry for ...

Urmil Arya,

Urmil Arya

Sushila International, a well established textile organisation established ...

Bora Akris,

Bora Akris

Realkom, headquartered in Istanbul, is a fully integrated textile company...

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Asif Rahman, MIP

Asif Rahman
MIP

MIP is a manufacturer and distributor of high-performance textiles and...

Ayyappa Nagubandi, Broadcast Wearables Pvt Ltd

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search