Home / Knowledge / News / Apparel/Garments / 40% of Canadians haven't started back-to-school shopping
40% of Canadians haven't started back-to-school shopping
22
Aug '13
Many Canadians will wait until the last minute to shop for back to school according to a new poll released by Walmart Canada. As of mid-August, only 61% of shoppers had started back-to-school shopping.  According to the nationwide survey the average customer will do the bulk of their shopping closer to the first day of school and in the three weeks following the start of school.

The poll also showed that the average Canadian makes five separate shopping trips over the eight weeks leading up to the new school year, and this year Canadians will spend an average of $449 on back to school compared to $391 last year.

"We used to think back-to-school shopping stopped once school began," said Lee Tappenden, chief merchandising officer for Walmart Canada. "In fact, there is an increase in back-to-school shopping the first week of school, and mom will continue to shop for school well into September."

The most common back-to-school purchases are stationery (71%), food and grocery items (56%), apparel and footwear (56%), computers and peripherals (35%), cosmetics and beauty aids (34%), home furnishings (27%), and cell phones, smartphones and tablets (23%).

Back to school shopping by the numbers:

- 1-5-8 is the magic number - one mom will make five trips over eight weeks

- 33% of consumers intend to shop for back to school this year, with over half (61%) having already started their shopping

- Shoppers plan to spend $449 on average

- The most common back to school purchases are: stationery (71%), food and grocery items (56%), apparel and footwear (56%), computers and peripherals (35%), cosmetics and beauty aids (34%), home furnishings (27%), and cell phones, smartphones and tablets (23%)

- The top 10 stationery items are: refill paper, notebooks, exercise books, markers, crayons, report covers, pencils, coloured pencils, glue sticks and combination locks

- Walmart Canada conducts over 140,000 price checks each week across the retail industry

Back to School Trend Survey

Conducted by Research Management Group for Walmart Canada, the online survey of 109 shoppers has a margin of error of +/- 4.09 per cent. Respondents were recruited from the AskingCanadians national panel to quotas representing primary household shoppers by region, gender and age to reflect the national profile. Note that like the primary household shopper profile the sample is 70 per cent female and 30 per cent male. Fieldwork timing was from August 12 and August 16, 2013.

About Walmart Canada

Walmart Canada operates a growing chain of 380 locations nationwide including 217 Supercentres. The retailer serves more than one million customers each day, and its online store, is visited by over 250,000 Canadians daily. With over 95,000 associates, Walmart Canada is one of Canada's largest employers and is recognized by Waterstone HumanCapital as having one of Canada's top 10 corporate cultures.

Walmart Canada


Must ReadView All

Pic: Wang Sing / Shutterstock.com

Textiles | On 23rd Sep 2020

Lok Sabha passes 3 'game changer' Labour Codes

Lok Sabha, the lower house of the Indian Parliament, has passed 3...

Pic: Shutterstock

Textiles | On 23rd Sep 2020

Jakarta eyes 0.4% growth in textile-chemical-pharma sector

Indonesia has targeted 0.4 per cent growth in the chemical,...

Pic: Shutterstock

Apparel/Garments | On 23rd Sep 2020

Sri Lankan apparel sector could lose 100,000 jobs in 2020

The Sri Lankan apparel industry could lose up to 100,000 jobs this...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Farmers who produce seeds earn 50 per cent more

Textile Industry, Head honchos

Textile Industry
Head honchos

Strike a balance between handmade in India and 'Make in India'

Textile Industry, Head honchos

Textile Industry
Head honchos

Industry could be looking at 10%-15% job losses

Liz Manning,

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Mukesh Bansal,

Mukesh Bansal

Vardhman is one of the largest integrated textile manufacturers of India...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Marcel Alberts, Eurofibers

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

S Ziya Gumuser, Teknomelt

S Ziya Gumuser
Teknomelt

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search