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Woolworths partners Bonang Matheba for lingerie line
25
Jan '14
Woolworths Holdings Limited, the South African retail chain giant, has launched an exclusive lingerie line created in collaboration with the famous Johannesburg-based model Bonang Matheba.
 
Titled as ‘Distraction By Bonang’, the comfortable yet extremely feminine range, which also is 26-year-old Matheba’s debut innerwear design venture, features an array of chemises, camisoles and bra and brief sets.
 
While speaking on the retail partnership the model said, “Walking into the partnership, I knew I wanted to put my heart and soul into the collection. I had very specific ideas I wanted to explore and a clear direction. I am truly grateful to Woolworths for granting me the freedom to tap into my creativity and the guidance throughout the process”.
 
Founded in 1931, modelled on the UK-based Marks & Spencer, Woolworths is one of the largest retailers in South Africa. The company specializes in fashion clothing and accessories as well as homeware items.
 

Fibre2fashion News Desk - India


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