Shot by internationally renowned sports and fashion photographer and director, Carlos Serrao, the breathtaking lookbook images and films are an exciting direction for Reebok as the concept focuses on the relationship between the movement of the body and the Reebok footwear and apparel - each shot highlights this relationship in detail.
Using Reebok's athletes to bring the products to life, they are shot as they each move through their respective fitness disciplines. Elite Reebok CrossFit Games athletes Garrett Fisher and Lindsey Valenzuela showcase the Reebok Training collection; Olympian middle distance runner Carrie Tollefson and elite Spartan obstacle course racer Hunter McIntyre unveil the Reebok Running collection; globally celebrated Yoga instructor and best-selling author Tara Stiles presents the Reebok Yoga collection and Les Mills International group fitness instructor Vanessa Vassallo reveals the Reebok Dance collection.
"At Reebok, we understand that the human body was made to move, and we believe that people need to continuously be challenged to fulfill their potential. We're committed to enabling people to move the way their body was meant to – helping them get the most out of life. Fitness in Motion amazingly captures the potential of human movement and is the perfect way to showcase our bold Spring/Summer 2014 collection," said Yan Martin, Reebok's Vice President of Global Brand Marketing.
"The lookbook features our incredible new product range, and is also a visual representation of Reebok's belief in a better life through fitness."
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