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Arvind Brand spreads retailing, to pump Rs 45 crores

08
May '06
Lalbhai group's Arvind Brands, co-owner of Arvind Mills, will be investing Rs 45 crore in the coming years to swell its trade network with opening of 100 outlets, reported a release.

It campaign is to open four foreign brands within the next one month.

Initially, idea is to launch Swedish lifestyle brand Gant in the course of an elite store in the city and second would come up in Delhi.

Other brands from the US - Nautica and JanSport - and Kipling from Belgium are in the pipeline.

Nautica is a clothing brand for men's and women's wear, home collections and travel gear; Jan Sport is a backpacker whereas Kipling is a quality ladies accessories brand.

All the three brands are owned by VF Corporation. The Indian company already markets Lee and Wrangler.

Country's second largest brand company, Arvind, will have 11 brands in its group after the latest launches that already have Arrow, Wrangler, Flying Machine and Ruf N Tuf among its offerings.

Company will be launching a 6,000 square feet lifestyle outlet for Nautika in Bangalore as part of the retail expansion worth Rs 430 crore.

Arvind will follow the franchisee model for two-thirds of the stores and shall own the rest.


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