>>
Home / Knowledge / News / Apparel/Garments / Apparel retailer JC Penney introduces 2006 Back-to-School season

Apparel retailer JC Penney introduces 2006 Back-to-School season

11
Jul '06
In an effort to make an even stronger emotional connection with kids and teens and maintain its leadership in the Back-to-School season, JC Penney Company Inc launched a new integrated marketing campaign to highlight the company's exciting styles and leading brands.

As the nation's premier retail destination for denim, special sizes and school uniforms in trend-right styles at smart prices, JC Penney has proven to be a consistent leader of the Back-to-School season.

"As the number one department store destination for teens and number one children's apparel retailer in the mall, the Back-to-School season is an exciting time for JC Penney to reinforce to our customers that we have the styles they want and that JC Penney is an easy and exciting place to shop," said Ken Hicks, President and Chief Merchandising Officer.

"Next to the holiday season, there is simply not a more important time period for the retail industry than Back-to-School. That is why we have devoted enormous attention to building on our leadership position in the Back-to-School season and expect that our customers will not be disappointed when they come to JC Penney to shop in our stores or online at jcp.com."

"You've Got It Inside" -- Integrated Marketing Campaign

On July 16, JC Penney will launch its new integrated marketing campaign designed to reach kids and teens on a deeper level. Through print, broadcast and online channels, the "You've Got It Inside" campaign achieves relevance to youth and supports their individuality, yet still remains approachable to Mom.


Must ReadView All

Pic: Anton_Ivanov / Shutterstock.com

Retail | On 27th Jan 2022

UK retail sales volumes fall at fastest rate in 11 months in Dec 2021

UK retail sales volumes fell by 3.7 per cent in December 2021, the...

Pic: Shutterstock

Textiles | On 27th Jan 2022

New train route links China’s Suzhou city to Milan in Italy

A new China-Europe freight train route has been started between...

Pic: Shutterstock

Apparel/Garments | On 27th Jan 2022

UN-WTO report underrates Bangladesh's RMG industry progress: BGMEA

The recent United Nations-World Trade Organisation joint report has...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Uniform designing is a numbers game

Florian Heubrandner, Lenzing AG

Florian Heubrandner
Lenzing AG

Sustainable and eco-friendly fibres remain in the minority

Textile Industry, Head honchos

Textile Industry
Head honchos

Luxury is not just about high prices but ability to create desire

J Vargas,

J Vargas

With a vision to be the world's top tier textile manufacturer, Badjatex...

Kishina Daruka and Mishika Daruka,

Kishina Daruka and Mishika Daruka

Headquartered in Kolkata, India, sustainable clothing brand Ora was...

Mohammad Ali Khokon,

Mohammad Ali Khokon

<div>The Bangladesh Textile Mills Association (BTMA) is the national trade ...

Daniel Odermatt, Ventile

Daniel Odermatt
Ventile

Ventile is a registered trademark used to brand a special high-quality...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Daniel Roxbury, University of Rhode Island

Daniel Roxbury
University of Rhode Island

Assistant professor Daniel Roxbury and former URI graduate student...

Payal Singhal, Label - Payal Singhal

Payal Singhal
Label - Payal Singhal

Leading South Asian fashion designer, <b>Payal Singhal </b>known for her...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

<b>Ruma Devi i</b>s a jet-setting promoter of artisans who has empowered...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Decathlon
Landmark Group
THE BOMBAY DYEING ;& MFG.CO. LTD
KAS Direct Sourcing
Guess Europe Sagl,
Sportswear Company Spa
John Varvatos
Sainsbury's Argos Asia Limited
Gloria Jeans
International Textile Manufacturers Federation
Vianney Textil Hogar S.A. De C.V.
Reiter India Private Limited
Seasalt Limited
IKEA of Sweden AB
Amazon China
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
Truetzschler India Private Limited
Hirdaramani International Export Private Limited
Arvind Limited
Vardhman Textile Ltd
Grasim Industries Limited
Rayonese Textile Inc., Division de Culp Inc.
H;&M Hennes ;& Mauritz (Far East) Ltd
Alix Partners
Desigual - ABASIC, S.A.
PVH Corporation
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
Green Fibre
Alison Hayes Romania
Recron Polyester from Reliance Industries Limited
Benetton Group
Restoque S.A.
Asos
Tchibo GmbH
Gap International Sourcing Limited
Hela Clothing Pvt Ltd
Gatsby Africa
The Top Form Brassiere Manufacturing Company Limited
Sateri (Jiujiang) Fiber Co.,Ltd
Gokaldas Exports Limited
Eastman Chemical Company
Esprit Europe Services GmbH
Puma
Boardriders Asia Sourcing Limited
Etam Group Strategy Hong Kong Limited
Lisa S.P.A.
Permoda(Koaj/Armi/Pronto/Bkul)
The LYCRA Company Singapore  Pte. Ltd
T.T. Limited
LC Waikiki
Walmart
J ;& P Coats
Huntsman (Singapore) Pte Ltd
NITI Aayog
Calvin Klein
Chico’ FAS
Tommy Hilfiger
G-Star Raw C.V.
Maceton Limited
IDH – The Sustainable Trade Initiative
Abit
Rosset ;& Cia Limited
SHAHI Exports Pvt Ltd
Brandix Lanka Limited
C;&A Sourcing International Ltd
Under Armour Global Sourcing Ltd
OVS Hong Kong Sourcing Ltd.
BIMBA ;& LOLA SL
KIABI
Babyshop
TESCO INTERNATIONAL SOURCING LIMITED
Splash
Target Corporation (MN)
Chori Company Limited
Cat Tuong Real Estate Group Joint Stock Company
Helly Hansen Far East Ltd
SYNERGIES HONG KONG LIMITED
Lululemon Athletica Inc
Lacoste (Wanchai)
Groz-Beckert East Asia LLP
Page Industries Limited (Bangalore)
BIANCA
Phong Phu international JSC (PPJ)
MAS Active / MAS Kreeda / MAS Bodyline
Lifestyle
Aquarelle Clothing Limited
Varner AS Retail
Aramark Uniform ;& Career Apparel, LLC
Tory Burch Hong Kong Ltd

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search