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Apparel retailer JC Penney introduces 2006 Back-to-School season
11 Jul '06
4 min read
In an effort to make an even stronger emotional connection with kids and teens and maintain its leadership in the Back-to-School season, JC Penney Company Inc launched a new integrated marketing campaign to highlight the company's exciting styles and leading brands.
As the nation's premier retail destination for denim, special sizes and school uniforms in trend-right styles at smart prices, JC Penney has proven to be a consistent leader of the Back-to-School season.
"As the number one department store destination for teens and number one children's apparel retailer in the mall, the Back-to-School season is an exciting time for JC Penney to reinforce to our customers that we have the styles they want and that JC Penney is an easy and exciting place to shop," said Ken Hicks, President and Chief Merchandising Officer.
"Next to the holiday season, there is simply not a more important time period for the retail industry than Back-to-School. That is why we have devoted enormous attention to building on our leadership position in the Back-to-School season and expect that our customers will not be disappointed when they come to JC Penney to shop in our stores or online at jcp.com."
"You've Got It Inside" -- Integrated Marketing Campaign
On July 16, JC Penney will launch its new integrated marketing campaign designed to reach kids and teens on a deeper level. Through print, broadcast and online channels, the "You've Got It Inside" campaign achieves relevance to youth and supports their individuality, yet still remains approachable to Mom.
As the nation's premier retail destination for denim, special sizes and school uniforms in trend-right styles at smart prices, JC Penney has proven to be a consistent leader of the Back-to-School season.
"As the number one department store destination for teens and number one children's apparel retailer in the mall, the Back-to-School season is an exciting time for JC Penney to reinforce to our customers that we have the styles they want and that JC Penney is an easy and exciting place to shop," said Ken Hicks, President and Chief Merchandising Officer.
"Next to the holiday season, there is simply not a more important time period for the retail industry than Back-to-School. That is why we have devoted enormous attention to building on our leadership position in the Back-to-School season and expect that our customers will not be disappointed when they come to JC Penney to shop in our stores or online at jcp.com."
"You've Got It Inside" -- Integrated Marketing Campaign
On July 16, JC Penney will launch its new integrated marketing campaign designed to reach kids and teens on a deeper level. Through print, broadcast and online channels, the "You've Got It Inside" campaign achieves relevance to youth and supports their individuality, yet still remains approachable to Mom.
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