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Haggar Clothing to improve men's apparel section
29 Sep '06
2 min read
"Then we addressed every one of those needs by creating clothing of quality, durability and value superior to anything else in the category. It's our goal to give men complete peace of mind about their clothes."
"Men told us they get frustrated with the small pockets found in most pants, so we made bigger, unrippable pockets in a new rounded shape that allows for more storage. We added piping around the pocket to reinforce seam strength; Haggar pockets now withstand 98 pounds of weight!" said Stephen Croncota, Chief Marketing Officer of Haggar.
For 80 years, Haggar has been an iconic American brand, with a formidable history of fashion innovations.
Haggar was the first to introduce wash and wear slacks, finished-bottom slacks, permanent-press slacks and wrinkle-free slacks. With this aggressive overhaul and upgrade of the way clothing is made, Haggar is once again the innovation leader, setting a new standard of quality in the fashion industry.
"Men told us they get frustrated with the small pockets found in most pants, so we made bigger, unrippable pockets in a new rounded shape that allows for more storage. We added piping around the pocket to reinforce seam strength; Haggar pockets now withstand 98 pounds of weight!" said Stephen Croncota, Chief Marketing Officer of Haggar.
For 80 years, Haggar has been an iconic American brand, with a formidable history of fashion innovations.
Haggar was the first to introduce wash and wear slacks, finished-bottom slacks, permanent-press slacks and wrinkle-free slacks. With this aggressive overhaul and upgrade of the way clothing is made, Haggar is once again the innovation leader, setting a new standard of quality in the fashion industry.
Haggar Clothing Co
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