High wire fashion show takes Jockey to new heights

06 Oct '06

3 min read

The most innovative and technologically advanced underwear hits the "aerial runway" in a spectacularly extremist fashion show. Jockey, one of the most well-known and respected underwear manufacturers in the world, is hosting a unique fashion event where it is not only about what the models are wearing, but also how the garments are being worn.

Soaring 20 feet in the air, on a 3/4 inch steel tight rope, extreme performers will take fashion to great heights wearing Jockey's 3D underwear. While walking the wire, the extreme models will demonstrate that 3D garments move and stretch in every way -- no matter how ordinary or extraordinary the movements might be.

Jockey's high wire fashion show will take place today in New York City's Bryant Park, with three separate shows at 11:30 a.m., 12:30 p.m. and 1:30 p.m. Produced by world-renowned stunt gurus, Thrillseekers Unlimited, the show will have eyes riveted to the sky as extreme performers move effortlessly across the tight rope to fun, adrenaline pumping music – the ultimate balancing act of fashion and function.

"Today's high wire fashion show is an innovative way for Jockey to display the cutting-edge technology found in our 3D underwear," remarked Ed Emma, president of Jockey International. "We have heard from consumers that this collection is like no other type of underwear. Jockey 3D's superior fit and ease of movement are attributes that Jockey considers necessary for daily comfort."

Although underwear has been around for centuries, over the past several years, Jockey has measured thousands of men and women to better understand the movement of the human body.

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