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Territory Ahead offers 'Exceptional Clothing for Life's Adventures'

29
Nov '06
North America's retail services business has signed a new agreement with Cornerstone Brands Inc to launch and manage a private label credit program for Cornerstone's entire family of leading retail companies for the home, leisure and casual apparel markets.

HSBC kicked off the new agreement with the launch of The Territory Ahead credit card. The Territory Ahead offers
“Exceptional Clothing for Life's Adventures.” Just in time for holiday shopping, customers may use the new credit card to purchase The Territory Ahead and Isabella Bird brand merchandise via catalog, Internet and at the retailer's store locations.

The new private label credit program from HSBC will give customers a convenient way to make their purchases and establish loyalty with each individual brand. For the recent launch of The Territory Ahead credit card, customers who apply for the card will receive 10% off their purchase and 5% off all future card purchases. Additional card benefits may include deferred billing, exclusive cardholder savings, and special notice of cardholder-only events.

“We look forward to working with Cornerstone and helping them grow The Territory Ahead and their other strong brands with this exciting new credit program,” said Joe Hoff, CEO of Retail Services for HSBC.

“By leveraging our experience in the direct-to-consumer channel, we will help drive customer loyalty by offering financing solutions that work for each individual brand and its unique customers. It's particularly great to launch this program in time for holiday shopping.”


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