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Tesco Lotus set to capture school uniform market

20
Apr '07
Tesco Lotus plans to capture the low income market by launching Khumkha brand school uniforms, around Baht4.5-billion business.

The prices of these uniforms are about 20-30 percent lower than other brands. All shirts of kindergarten, primary school and secondary school are available within a range of 100 Baht.

Uniforms, though a seasonal product, have bright prospect with demand increasing by about 5 to 10 percent per year.

The company has organised a marketing campaign 'Roll Back to School' which offers around 1,000 products in a variety of school uniform and equipment lines.

Tesco Lotus plans to spend heavily on promotion and will appoint about 7,000 new employees to achieve its target.


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