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ELLE ladies formal wear brand by Tokyo Soir in Japanese market

24
Dec '07
ITOCHU Corporation recently has contracted with the French company, Hachette Filipacchi Press for exclusive sales of the ELLE en noir brand of ladies formal wear. The brand will debut on the Japanese market in spring and summer of 2008 through the sub-licensee, Tokyo Soir Co. Ltd.

The heart of the ELLE brand, ELLE Magazine, has grown as an influential French magazine since its premier issue in France in 1945. ELLE Magazine entered the overseas market in 1985 and presently has 39 magazines in 26 different languages. It is proud to publish 70 million issues a year.

ELLE's devoted readers number over 20 million and encompass a wide readership that cuts across cultures. ELLE magazine shares fashion, beauty, and lifestyle information through fresh ideas and a novel, exquisite visual format. It targets women attune to global trends who are leaders in fashion and enjoy a stylish, dynamic life on their own terms.

Currently, the ELLE brand is licensed on the Japanese market to approximately 35 companies and offers a way of life through fashion, home, and interior design. A variety of items are marketed and sold predominantly through department stores and specialty shops.

As the 30s woman makes social inroads, more and more are seeking sophisticated formal wear that, unlike the standardized formal wear that has been offered until now, expresses who they are while showing sensitivity to fashion and taking Japanese culture, custom, and social standinginto account.


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