Home / Knowledge / News / Apparel/Garments / ELLE ladies formal wear brand by Tokyo Soir in Japanese market

ELLE ladies formal wear brand by Tokyo Soir in Japanese market

Dec '07
ITOCHU Corporation recently has contracted with the French company, Hachette Filipacchi Press for exclusive sales of the ELLE en noir brand of ladies formal wear. The brand will debut on the Japanese market in spring and summer of 2008 through the sub-licensee, Tokyo Soir Co. Ltd.

The heart of the ELLE brand, ELLE Magazine, has grown as an influential French magazine since its premier issue in France in 1945. ELLE Magazine entered the overseas market in 1985 and presently has 39 magazines in 26 different languages. It is proud to publish 70 million issues a year.

ELLE's devoted readers number over 20 million and encompass a wide readership that cuts across cultures. ELLE magazine shares fashion, beauty, and lifestyle information through fresh ideas and a novel, exquisite visual format. It targets women attune to global trends who are leaders in fashion and enjoy a stylish, dynamic life on their own terms.

Currently, the ELLE brand is licensed on the Japanese market to approximately 35 companies and offers a way of life through fashion, home, and interior design. A variety of items are marketed and sold predominantly through department stores and specialty shops.

As the 30s woman makes social inroads, more and more are seeking sophisticated formal wear that, unlike the standardized formal wear that has been offered until now, expresses who they are while showing sensitivity to fashion and taking Japanese culture, custom, and social standinginto account.

Must ReadView All

Pic: Dong Nhat Huy / Shutterstock.com

Apparel/Garments | On 20th Apr 2021

New guidance for Vietnam's apparel and footwear industry

The Australian Human Rights Commission has released new human rights...

Pic: Shutterstock

Textiles | On 20th Apr 2021

Egypt ready for world's largest textile factory by March 2022

Egypt is going full throttle with the construction of a textiles...

Pic: I Love Coffee dot Today / Shutterstock.com

Apparel/Garments | On 20th Apr 2021

COVID-19 lockdown halts garment production in parts of Cambodia

A 14-day lockdown imposed to curb the spread of COVID-19 pandemic has ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Main challenges are breakdown of supply chain and shrinkage of manpower

Textile Industry, Head honchos

Textile Industry
Head honchos

One thing is certain, online sales will go up

Textile Industry, Head honchos

Textile Industry
Head honchos

Fashion tech has to be lean and very productive

Rishav Bajoria & Subham Sengupta,

Rishav Bajoria & Subham Sengupta

Launched in October 2020, the Gumti app could not have come at a more...

Tony Naschberger,

Tony Naschberger

With production sites in Klagenfurt and Kufstein, Zimmer Austria is a...

Ismail Ajani,

Ismail Ajani

Hollywood Footwear’s story began in 1946 when Jummabhai Ajani started the...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Asif Rahman, MIP

Asif Rahman

MIP is a manufacturer and distributor of high-performance textiles and...

Hemant Bheda, Arevo

Hemant Bheda

Arevo, based in Silicon Valley in California, develops technology to...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Anjali Bhaskar, Samatvam

Anjali Bhaskar

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search