Home / Knowledge / News / Apparel/Garments / BraTherapy website goes live

BraTherapy website goes live

26
Mar '08
New site offers online gathering place for women to find 'support' and solutions Dedicated exclusively to educating and helping women find solutions to their ever-ending quest for "the right bra," BraTherapy goes live. The site will offer a one-stop information source to women in the U.S. who spend $10 billion annually on bras.

The first website of its kind, visitors will find weekly features to enable better decisions about bras to enhance appearance and health.

The site offers dynamic, interactive functions including a bra size calculator and BraTherapy TV, which provides bra-related video shorts and "therapeutic" online chat sessions.

The site will also highlight tips from expert fitters and fashion consultants, new product information and real bra stories from women around the world.

According to website founder McGhee Osse, industry estimates indicate that 80% of women are not wearing the right size bra and just as many complain about the daily discomfort of the squeezing, cutting or poking caused by some bras. Not to mention the fashion dilemma of deciding what bra to wear and when to wear it."

The mission of BraTherapy is to put women on the right track to finding solutions to their individual and unique bra challenges, said Osse.

"We want to arm them with practical information about fitting, styles, construction, and customization, most of which, the average woman has never been exposed to in her purchasing experiences. Additionally, we want to provide them with a fun and engaging gathering spot to explore bra-related matters."


Interviews View All

C. Dhandayuthapani, Mag Solvics Pvt. Ltd

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Luke Otten, Wigwam Mills Inc

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Siddharth Biyani, Mangalam Industries Pvt Ltd

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Martina Giorgetti,

Martina Giorgetti

Italy-based Cibitex is a manufacturer of textile finishing machinery,...

Deepak Mundra,

Deepak Mundra

Surat-based Madhusudan Group is a vertically integrated textile...

Ravi Raj Desai,

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant & Nandita are known for being inspired by...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search