Triplicane gets Basics fashion brand

29 Jan '09

2 min read

Basics, among the most popular men's' fashion brands, has opened its 10th exclusive outlet in Chennai, at Pycrofts Road, Triplicane. Spread over 1300 sq.ft, the new 'Basics' outlet is a treat for young fashion discerning men with its wide collection of Basics lifestyle wear, this also includes the new Basic Denims and slim fit T-shirts, inspired from international design forecasts . The Triplicane store is the first in the line of the latest Basics store design and look, with an international retail ambience, appeal and fashionable display of styles from the newest lines.

The “Basics” Triplicane outlet is the third of its kind in the city to also make available Genesis classic formals and Probase formals and casuals (the 2 other brands from Hasbro Clothing), under the same roof. The autumn winter collection of Genesis classic formals is available in neo-corporate colours and the youngest brand Probase is a perfect blend of both Genesis and Basics at groovy prices.

Hasbro Clothing is among the leading men's branded apparel manufacturer and marketer in India, with 3 brands Genesis, Basics and Probase under its arm. Genesis, a classic formal brand is the flagship brand of Hasbro Clothing and Basics is a fashion lifestyle brand, positioned to cater to young fashion conscious adults in the age group of 18-40. . Hasbro retails its brands through its exclusive network of 'Genesis Basics' outlets.

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