Interviews
Stratt Apparel is breaking new ground
26 Aug '09
3 min read
Stratt Apparel is a relatively young, but certainly able retailer of work uniforms for the United States. Since it's beginning in 2007, Stratt Apparel has stuck to the roots that it was established upon, which is: The customer is the sole reason a business exists. Therefore, the most important part of the company is that customer. No matter how big or small, a satisfied customer makes a successful business.
With this in mind, Stratt Apparel has set out to find quality clothing at relatively inexpensive prices as well as find those name brands that are so often sought out and make them more affordable to consumers as well. So far, Stratt Apparel has been rather successful doing so, though they have had some stumbles along the way. Through it all, the customer has never be lost.
Stratt Apparel began with as an online retailer with a rather remedial website and nothing else. Though the website was fully functional, it wasn't built to support online SEO, therefore, they were very difficult to find. Much of the business they obtained early on was through word-of-mouth and catalog distribution. They operated like this for the better part of two years until they acquired the funds to revamp their entire business operation. This began with a new marketing director and web design team. With the new crew in place, the website got a complete makeover. Construction of the website took roughly one month, but all their hard work finally payed off when they launched their new site in May 2009. The new website incorporated SEO friendly pages, URL's, links and so much more. In addition, the website now has the look that Stratt Apparel has striven for; clean, concise, and easy to navigate.
Now, Stratt Apparel offers lines covering Landau, Urbane and Eagle Work Clothes; All high quality, reputable clothing lines that traditionally demand a high MSRP. However, this is where Stratt Apparel has set itself apart from its competition. You won't find a lower priced uniform in those lines anywhere else. Operating at the lowest possible pricing, Stratt Apparel is determined to offer high demand products at the lowest prices they can afford to offer them at. This takes them full circle in the purchased cycle and also accomplishes what they set out to accomplish in the first place, provide great products at below average prices.
In closing, be sure to check out Stratt Apparel for all your work clothing needs. If they cannot get it, they are happy to point you in the right direction. Let them reassure you that there is a company out there working for you, the consumer.
With this in mind, Stratt Apparel has set out to find quality clothing at relatively inexpensive prices as well as find those name brands that are so often sought out and make them more affordable to consumers as well. So far, Stratt Apparel has been rather successful doing so, though they have had some stumbles along the way. Through it all, the customer has never be lost.
Stratt Apparel began with as an online retailer with a rather remedial website and nothing else. Though the website was fully functional, it wasn't built to support online SEO, therefore, they were very difficult to find. Much of the business they obtained early on was through word-of-mouth and catalog distribution. They operated like this for the better part of two years until they acquired the funds to revamp their entire business operation. This began with a new marketing director and web design team. With the new crew in place, the website got a complete makeover. Construction of the website took roughly one month, but all their hard work finally payed off when they launched their new site in May 2009. The new website incorporated SEO friendly pages, URL's, links and so much more. In addition, the website now has the look that Stratt Apparel has striven for; clean, concise, and easy to navigate.
Now, Stratt Apparel offers lines covering Landau, Urbane and Eagle Work Clothes; All high quality, reputable clothing lines that traditionally demand a high MSRP. However, this is where Stratt Apparel has set itself apart from its competition. You won't find a lower priced uniform in those lines anywhere else. Operating at the lowest possible pricing, Stratt Apparel is determined to offer high demand products at the lowest prices they can afford to offer them at. This takes them full circle in the purchased cycle and also accomplishes what they set out to accomplish in the first place, provide great products at below average prices.
In closing, be sure to check out Stratt Apparel for all your work clothing needs. If they cannot get it, they are happy to point you in the right direction. Let them reassure you that there is a company out there working for you, the consumer.
Stratt Apparel
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