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Aeropostale opens flagship store in Times Square

23
Oct '10
Aeropostale, Inc., a mall-based specialty retailer of casual and active apparel for young women and men, announced that it will be opening its flagship store in the heart of Times Square, New York City. The 19,000 square foot store is located at 1515 Broadway at 45th Street. The flagship features two levels of shopping, including a dedicated space for a 'T-shirt Shop,' a 'Dorm Room,' a 'Jean Library,' as well as a second floor 'Viewing Room' which will treat customers to an unparalleled view of Times Square.

"Times Square is the 'Crossroads of the World' so it's fitting for Aeropostale to open our flagship store here," said Tom Johnson, Co-Chief Executive Officer of Aeropostale, Inc. "This is the perfect platform for our international growth and we look forward to introducing and sharing our brand with the millions of visitors and New Yorkers who pass through this great city each year."

The Times Square flagship store pays homage to Aeropostale's heritage, and its New York City roots, by using authentic New York decor: metal and polished concrete materials, oversized subway tiles lining the cashwraps on both levels and an illuminated vintage Aeropostale sign.

Loyal customers will welcome the New York City visual references unique to the Times Square location: Aeropostale's T-shirt Shop resonates with the SoHo downtown urbanites while the Jean Library combines the historical elements of New York's Public Library with must-have denim creating a new approach to the denim shopping experience. Following the theme of its unique architectural design, the store will also feature an extended merchandise assortment, with limited edition New York City merchandise that will only be available at its Times Square location.

The exterior of the Aeropostale flagship store features a custom 3-panel LED sign that can act as one sign or three independent signs. This 'spectacular' billboard will showcase Aeropostale seasonal campaign images, promotional messaging and exclusive video content. A unique aspect of the LED sign is how it weaves its way in and out of the building bringing the magic of Times Square into the store at the second floor 'viewing' room. There, customers have a once in-a-lifetime opportunity to dance for the 'AERO Dance Cam' and then watch their video displayed on Aeropostale's billboard in front of Times Square.

"There are so many fun and exciting elements to our Times Square store and our merchandise is no exception," said Mindy C. Meads, Co-Chief Executive Officer of Aeropostale, Inc. "Millions of people will be treated to the Aeropostale experience of providing great teen fashion at great value in a fun and welcome approach to shopping."

Aeropostale's innovative and architecturally unique Times Square store will treat customers to an exciting shopping experience, met with typical New York City flair.

Aeropostale Inc


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