Home / Knowledge / News / Apparel/Garments / Swedish childrenswear brand Newbie expands in UK
Swedish childrenswear brand Newbie expands in UK
Mar '18
Courtesy: KappAhl
Courtesy: KappAhl
Swedish childrenswear firm, Newbie, which opened in the UK in October 2017, is set to open two new stores in the UK April 2018. The stores, at Bluewater Shopping Centre and in the new Westfield London extension, will be the brand’s third and fourth respectively. The apparel company gives sustainable and affordable fashion for children aged 0-8 years.

Newbie Store will open in Bluewater, on April 5, 2018, and in Westfield London White City, on April 12, 2018, shopping centres bringing the brand’s UK footprint to four stores and ecommerce, with 20 stores in total in the UK, Sweden, Norway, Finland, and Poland.

Camilla Wernlund, vice president new business at KappAhl, who is leading the Newbie expansion project said, “The reception of the Newbie brand in the UK has exceeded our expectations. Newbie Store is well positioned in the market with its distinctive Swedish lifestyle concept, focusing on sustainability and affordable pricing.”

Newbie has been well received in the UK by consumers and press alike, reflected in British Vogue listing Newbie in its ‘best sustainable children’s clothing brands’ in November 2017, and in family magazine, Mumii, and its readers selecting Newbie as their ‘best children’s clothing retailer’. (GK)

Fibre2Fashion News Desk – India

Must ReadView All

Courtesy: Prime Minister's Office, UK

Textiles | On 15th Nov 2018

British PM May secures cabinet support on Brexit

The British cabinet on 14 November backed a draft withdrawal...

India expands paperless processing of export documents

Apparel/Garments | On 15th Nov 2018

India expands paperless processing of export documents

To improve ease of conducting business and promote paperless...

Pak textile mills assured of ECC decision implementation

Textiles | On 15th Nov 2018

Pak textile mills assured of ECC decision implementation

The Pakistani prime minister’s advisor for commerce, textile,...

Interviews View All

Representatives, Textile & apparel industry

Textile & apparel industry

GST is a complicated and lengthy process

Sunil Kumar Sharma, Loknayak JPNSSSG Ltd

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Top executives, Textile industry

Top executives
Textile industry

The foremost issue is bridging the skill gap

Larry Fontana,

Larry Fontana

Italy-based Lafer SpA is one of the most innovative surface finishing...

Maya Simova,

Maya Simova

Inter Expo and Congress Center (IEC) is a prominent exhibition centre in...

Liz Manning,

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search