Premium US coastal lifestyle apparel brand Coral Coast Clothing recently announced a new partnership with brrr°, known for its innovations in cooling performance fabric proven to draw heat and moisture away from the skin. It will launch a new line of men’s Bermuda performance shorts powered by brrr° cooling technology in Spring/Summer 2019.
The shorts are perfect for work, sport, leisure and everything in between, and will keep men dry, comfortable and confident all day long, said the apparel company in a press release.
brrr°’s disruptive cooling technology uses natural cooling minerals, active wicking and rapid drying to create a ‘triple chill effect’ that is instant and permanent.
“Coral Coast Clothing defines the island way of life with unbeatable style, and we are excited to combine brrr° Tripe Chill Effect technology to make their clothing more comfortable than ever before,” said Mary-Cathryn Kolb, chief executive officer and founder of brrr°, which was founded in 2014. (DS)
Fibre2Fashion News Desk – India