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New 2007 eyewear designs celebrate active women with style
Mar '07
Oakley Inc announced the release of its 2007 women's sunglass collection. Inspired by the unique personalities and lifestyles of the company's female sport pros, 15 SKUs representing three entirely new frame geometries celebrate the independence and individualism of active women.

"The expansion of our women's sunglass collection offers a tremendous opportunity to address a unique consumer -- a woman unafraid to push the limits of her athleticism yet one that covets her individual femininity at the same time," said Colin Baden, president, Oakley Inc.

"Many women choose eyewear on the basis of fashion, unaware of sacrificing optical clarity -- this is unacceptable. By offering the unbeatable clarity of Oakley's High Definition Optics and superior comfort, our women's sunglass collection bridges the gap between style and function."

"Oakley is well positioned to connect with active women. The company evolved in the youth culture of action sports, serving and inspiring free spirits who define their own lifestyle, so we have unique insight into today's active woman and the ability to fuel her aspirations," continued Baden. "The independence of this personal style has been crystallized into three new eyewear creations: DISOBEY, BEHAVE and SPEECHLESS."

Each of the new sunglass designs features uniquely feminine frame geometry and the clarity, comfort and protection synonymous with the Oakley brand. Oakley's new DISOBEY sunglass achieves depth with tiered shading within the frame material. Durable, lightweight O Matter is used to ensure all-day comfort. The temples are highlighted by true metal icons.

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