Eco-friendly cotton denim for socially conscious customers

05 Sep '07

3 min read

For the first time, the concepts of organic and fair trade have come together r in the mainstream apparel market to satisfy the rapidly-growing group of socially conscious customers looking for more responsible buying choices.

Fair Indigo, the pioneering fair trade apparel and accessories company, has introduced Fair Trade Organic Cotton Denim for Fall 2007 in a variety of fashionable styles at great prices.

"Customers who care about the people who make their clothing are the same people who care about the impact of consumption on our planet," said Elizabeth Ragone, a Fair Indigo co-founder and the firm's style director, "we see organic and fair trade as a natural pairing."

A Significant Investment in Good. The combination of fair trade manufacturing principles and organic cotton in stylish clothing will broaden the fair trade consumer base by appealing to a much larger organic-oriented clothing market, she said, "and at $69 our jeans are a fabulous value; not just a good investment, but a significant investment in good."

Consumer demand for organic cotton has grown exponentially in recent years with experts predicting a 50 percent to 70 percent increase in 2007.

As retailers and brands ramp up their commitments to sustainable textile and apparel production, sales of organic cotton are set to triple from an anticipated $900 million in 2007 to $2.8 billion by the close of 2008, according to Organic Exchange, a California-based non-profit organization committed to expanding organic agriculture.

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