Interviews
Afound was launched in Sweden in June 2018 followed by the Netherlands in October 2019. The idea behind Afound is to handle overstock within the retail industry by offering great deals on fashion that has already been produced, meaning existing and previous collections, which haven’t found its consumer at full price.
The marketplace model makes it possible for customers to shop directly from a wide range of brands and allows partners to control both pricing and delivery.
“We have great partners with us on this journey that share the same vision and goals as we do. Together, we can be part of tightening the loop and contribute in the shift to a more circular fashion industry,” said Joanna Hummel, managing director at Afound.
“The first two years have been all about testing and learning, a natural part of the journey while starting a new business with an ambition to revolutionise the industry. Now we have some answers and key learnings to really amplify our expansion plans. We are looking forward to enable more customers to discover Afound, and hence get the chance to make really great deals, in combination with the feeling of doing good,” Hummel added.
Fibre2Fashion News Desk (RKS)
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
