Home / Knowledge / News / E-commerce / Draft e-com policy inimical to digital economy idea: IAMAI

Draft e-com policy inimical to digital economy idea: IAMAI

Apr '19
Draft e-com policy inimical to digital economy idea: IAMAI
The draft National E-commerce Policy may be inimical to New Delhi’s efforts to build a trillion-dollar digital economy by 2022, according to the Internet and Mobile Association of India (IAMAI), which feels the policymaking process was also ‘less than inclusive and open’ compared to more recent national policies. like the National Digital Communications Policy 2018.

By artificially curbing cross border data flow, by mandating data localization, by extending the definition of e-commerce to include all digital services like digital advertising and online streaming and possibly imposing foreign direct investment (FDI) restrictions—which is currently restricted to product e-commerce only under the Consolidated FDI Policy—in all digital services, the draft policy is likely to severely bring down FDI flows in the sector, IAMAI said in a statement.

Dffering with the draft policy’s understanding of ‘data is the new oil’, IAMAI stated that unlike non-renewable natural resources like oil or coal, data is non-exclusive, non-exhaustive and easily replicable. Furthermore, unlike other natural resources, processing of data does not deplete the stock of data and only creates further data.

Te provisions of this policy contradict the underlying principles of the draft Personal Data Protection [PDP] Bill on multiple grounds.

The PDP Bill is restricted to individual data and keeps anonymised data outside its ambit, while the e-commerce policy covers all data.

The former recognizes individuals as ultimate owner of their data and even the state is at best a fiduciary, while the latter considers the state as the ultimate owner of data.

The PDP Bill recognises consumers’ consent, while the e-commerce bill completely negates it. The former allows cross-border sharing of data with limitations based on category of data, while the e-commerce bill suggests a blanket ban, IAMAI pointed out.

Established in 2004 by leading online publishers, IAMAI represents the entire gamut of digital businesses in India. (DS)

Fibre2Fashion News Desk – India

Must ReadView All

Sri Lankan apparel sector to compete in emerging markets

Apparel/Garments | On 23rd Apr 2019

Sri Lankan apparel sector to compete in emerging markets

Sri Lanka's apparel industry, with an export target of $8 billion by...

Pic: Amazon

E-commerce | On 23rd Apr 2019

Amazon to reportedly shut down China retail operations

Amazon is reportedly planning to close down online retail operations...

Vietnam's yarn industry faces difficulties in export

Textiles | On 23rd Apr 2019

Vietnam's yarn industry faces difficulties in export

Vietnam's yarn industry is facing many challenges in production and...

Interviews View All

Amardeep Singh, Orient Craft

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Asim Dalal, Indo Count Retail Ventures

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Kamlesh Vaghela, RK Textiles

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Spring Chang,

Spring Chang

A specialist in manufacturing printing machines, <b>Wenzhou Changs</b>...

Cong Zheng,

Cong Zheng

The China Textile Machinery Association (CTMA) is a social-economic...

Sarah Perkins,

Sarah Perkins

Fairfax, Virginia-based Specialty Graphic Imaging Association (SGIA) is a...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Sonam & Paras Modi, SVA

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

April 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search