H&M launches online shopping in Mexico

H&M’s aim is to create a seamless shopping experience for the fashion fans where there is no line between stores and online, creating the full H&M omni experience. The omni experience in Mexico will amongst others include ‘scan & find’ where a customer can scan the barcode on the price tag of a product in H&M stores and find all sizes and colours available online.

“We are extremely excited to take the next step in servicing our Mexican customers providing them with 24 hours a day and 7 days a week access to our collections. Our online platform provides a unique experience that will be complementing our physical stores,” said H&M Mexico’s country manager John Lackner.

For the H&M online launch, a local campaign was launched featuring four Mexican talents: Danna Paola (actress and singer), Mario Bautista (singer), Paulina Goto (actress and singer) and Jose Pablo Minor (actor). The campaign shows different characteristic areas of Mexico City, which also reflect the personality of each of the celebrities involved. (RKS)

Fibre2Fashion News Desk – India