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H&M launches online shopping in Mexico

29
Apr '19
Danna Paola wearing H&M. Pic: H&M
Danna Paola wearing H&M. Pic: H&M
Swedish clothing giant H&M has launched online shopping in Mexico, offering a wide range of collections with exclusive ‘online-only’ pieces available all year-round, including ladies, men’s, teens, kids, plus-size, maternity wear and a complete collection of lingerie, accessories and H&M Home products. H&M now offers online shopping in 48 markets.

H&M’s aim is to create a seamless shopping experience for the fashion fans where there is no line between stores and online, creating the full H&M omni experience. The omni experience in Mexico will amongst others include ‘scan & find’ where a customer can scan the barcode on the price tag of a product in H&M stores and find all sizes and colours available online.

“We are extremely excited to take the next step in servicing our Mexican customers providing them with 24 hours a day and 7 days a week access to our collections. Our online platform provides a unique experience that will be complementing our physical stores,” said H&M Mexico’s country manager John Lackner.

For the H&M online launch, a local campaign was launched featuring four Mexican talents: Danna Paola (actress and singer), Mario Bautista (singer), Paulina Goto (actress and singer) and Jose Pablo Minor (actor). The campaign shows different characteristic areas of Mexico City, which also reflect the personality of each of the celebrities involved. (RKS)

Fibre2Fashion News Desk – India


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