Birla Group's Thai Acrylic Fibre launches educational app Fabricology

24 Jun '21

2 min read

Pic: Thai Acrylic Fibre

Acrylic fibre manufacturer Thai Acrylic Fibre Co Ltd (TAF), a part of Aditya Birla Group, has launched a new mobile app called Fabricology, an educational cum technical service app developed to increase engagement and interaction with customers during COVID. It is a one-stop platform created to respond to the needs of customers and the new virtual world.

The app allows users to learn more about acrylic fibre and acrylic fibre processing, the company said in a press release.

“Technical service is one of our differentiated offerings which is valuable to our customers. Fabricology application offers video courses of our technical teams explaining the best practices and challenges of various stages in spinning. It is also a place where users can share ideas and ask questions back and forth with our teams as we don’t want the pandemic to be a hindrance in this valuable interaction,” said Thomas Varghese, business head – textiles, Aditya Birla Group.

Users of Fabricology can take short online video courses and receive points and certificates for them, and ask questions directly via the app. Moreover, they can have access to the information about TAF specialty fibres, product specifications, TAF newsletters and TAF latest innovation news at their fingertips.

The app is released in English but will soon be released in all the languages of locations where TAF’s customers are based in. Fabricology is available for both Android and IOS at no cost.

Fibre2Fashion News Desk (KD)

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