London Fashion Week dates announced; January edition cancelled

Following the successful format introduced in September 2021, the hybrid digital-physical schedule will continue to incorporate catwalk shows, presentations, appointments, and events throughout London, as well as digital content available at londonfashionweek.co.uk.

The LFW digital platform is a year-round platform and is constantly updated for retailers, media and consumers to view and buy collections. The platform will continue to serve as the Official Digital Hub and will be freely accessible to everyone, industry professionals and global fashion consumers alike, enabling collaboration and bringing together fashion, culture, and technology, the BFC said in a media release.

The decision to move the traditional menswear showcase from January to February was first made at the end of last year in light of the environment surrounding COVID-19 at the time, challenges around the movement of goods, samples and people in the single market and customs union post Brexit, and following surveys and roundtables with designers, as well as conversations with sales showrooms regarding selling periods.

The BFC is committed to supporting British menswear designer businesses and is confident that the infrastructure introduced over the last year amply facilitates the launch of their collections and promotes their sales campaigns.

Fibre2Fashion News Desk (KD)