US' Lands' End launches women's swimwear collection at Target

08 Jan '24

1 min read

Pic: Lands' End

Insights

Lands' End has partnered with Target to launch an exclusive women's swim collection comprising nearly 70 pieces, including tops, bottoms, skirts, cover-ups, and bags.
This collection incorporates Lands' End's signature features, such as UPF50+ sun protection and slimming Slendertex fabric, designed to flatter all sizes (XS–3X and 2-26W).

Lands’ End, the classic American lifestyle brand, has announced an exclusive women’s swim collection of nearly 70 pieces, including tops, bottoms, skirts, cover-ups, and bags. The collection incorporates new Lands’ End fabrics, prints, patterns, and colors all with the brand’s trusted quality. As two leading retailers, Lands’ End and Target teamed up to offer a swim assortment that delivers relevant style, premium solutions, and inclusive designs for customers.

The collection at Target incorporates Lands’ End’s quintessential features such as sun protection rated UPF50+, slimming Slendertex fabric, and built in panties and shorts. Designed to fit and complement every size and shape, the collection brings ease, versatility, and is built to flatter, the company said in a press release.

“Target has a tremendous impact in the retailer space and by joining forces with them we are certain to make our quality products more accessible,” said Lands’ End CEO Andrew McLean.

The exclusive Lands’ End swim collection at Target features spring and summer must-haves to incorporate into any wardrobe. Items range in size from XS – 3X and 2-26W.

Fibre2Fashion News Desk (RR)

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