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Kao brings new fabric freshener 'Resesh'

Jul '05
Japanese personal care, cleaning products and specialty chemicals manufacturer Kao Corporation will launch Resesh, a new fabric freshener containing proven odor eliminating green tea extract that thoroughly removes odors from fabrics while eliminating bacteria, nationwide throughout Japan on August 6, 2005.

A number of wide-ranging odors exist in households, emanating from such sources as cooking, sweat, cigarettes, pets and semi-dry laundry. Through the proven functions of green tea extract, Resesh, to be launched shortly, provides a total odor eliminating effect on these kinds of unpleasant odors in daily life.

According to a Kao consumer survey, this new product is highly evaluated with comments including, 'cigarette odor on curtains immediately disappears after spraying the product' and 'as the product is made from green tea extract, I was able to use it without concern on stuffed toys and my child's clothes which I have never used any fabric freshener on before'.

Resesh provides fresher, more pleasant lifestyles for consumers with its total odor eliminating effect and natural image of green tea extract.

Product details
Product name: Resesh No-Scent-Left type
ReseshRefreshing Scent type
Sales commencement date: August 6, 2005
Sales area: Nationwide throughout Japan
Content: 370 ml handy spray, 320 ml refill pack
Recommended retail price: Open price

Product Features:

- Formulated with green tea odor eliminating extract - Total odor eliminating effect on various household odors

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