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LeSportsac appoints Elizabeth Kiester as new creative director
16 Jun '06
3 min read
Leading manufacture of functional and chic handbags LeSportsac has named long-time fashion industry leader Elizabeth Kiester as its new creative director and brand spokesperson.
Primed with her unparalleled knowledge of the young, hip market, Kiester will be responsible for setting the creative direction for the company worldwide, including all 40 global markets.
She will ultimately serve as LeSportsac's style authority, forecasting future trends, lending a creative eye to product design and conceptualizing visual merchandising. In essence, Kiester's goal is to help elevate the playful and modern brand through thoughtful product extensions and innovative partnerships, while evolving it into a complete lifestyle destination.
"I am very excited about this opportunity to work with LeSportsac," said Kiester. "The brand has already accomplished so much in terms of creating fun, innovative programs to really connect with their customer.
To be able to step into a situation and help shape the brand globally is an once-in-a-lifetime opportunity. It's exciting to be able to bring to the table what I have learned throughout my many years in the fashion world and put it to use for LeSportsac."
Formerly the Global Concept Director for Abercrombie & Fitch, Kiester has an impressive list of credentials. A sought-after fashion director and editor for some of the country's leading fashion publications, including YM, JANE, Marie Claire, Seventeen and the former Mademoiselle, as well as a stylist for many notable brands including BCBG Max Azria, Banana Republic, Cynthia Rowley, J.Crew and the GAP, Kiester will employ her considerable fashion acumen to enhance the LeSportsac brand and bring it to the next level.
Primed with her unparalleled knowledge of the young, hip market, Kiester will be responsible for setting the creative direction for the company worldwide, including all 40 global markets.
She will ultimately serve as LeSportsac's style authority, forecasting future trends, lending a creative eye to product design and conceptualizing visual merchandising. In essence, Kiester's goal is to help elevate the playful and modern brand through thoughtful product extensions and innovative partnerships, while evolving it into a complete lifestyle destination.
"I am very excited about this opportunity to work with LeSportsac," said Kiester. "The brand has already accomplished so much in terms of creating fun, innovative programs to really connect with their customer.
To be able to step into a situation and help shape the brand globally is an once-in-a-lifetime opportunity. It's exciting to be able to bring to the table what I have learned throughout my many years in the fashion world and put it to use for LeSportsac."
Formerly the Global Concept Director for Abercrombie & Fitch, Kiester has an impressive list of credentials. A sought-after fashion director and editor for some of the country's leading fashion publications, including YM, JANE, Marie Claire, Seventeen and the former Mademoiselle, as well as a stylist for many notable brands including BCBG Max Azria, Banana Republic, Cynthia Rowley, J.Crew and the GAP, Kiester will employ her considerable fashion acumen to enhance the LeSportsac brand and bring it to the next level.
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