News Flash

International Intrigue at Pure

14 Jul '06

3 min read

Pure presents new and exclusive designs 6-8 August 2006 in London, with fresh ideas for s/s 2007 and irresistible short order collections for a/w 2006.

Pure's philosophy is dedicated to delivering individual style, hand selecting new promising talents from around the world that highlight the show's reputation for being the UK's largest and most inspirational fashion event for contemporary and directional womenswear.

New brands include Meghan Fabulous showing a modern, LA sense of style and fashion in their collection of Californian sun and sand toned tunics, dresses and tops.

Tara Jamon exudes Parisian style that combines freshness and innocence with feminine, stylish tailoring, and Canadian brand Andy the Anh focuses on the spirit of youth, proposing a sophisticated look for ladies who have chosen to replace modesty with unabashed sexiness.

Sukimoo is another exciting addition to Pure, bringing award-winning design talent from Australia and New Zealand from the likes of Annah Stretton with her collection featuring ice cream pastels, bows, silks and laces; Breathless who plays with rich colours and stripes, structure yet volume with romance and passion;

Bowie who has recently dressed George Michael and Delta Goodrem and is being mentored by John Richmond and other leading British Designers; Ae'lkemi who employs distinctive prints or embroidery to add depth to the simple sweeping lines of his collection; and Kerry Grima who isshowing in the UK for the first time as is KV Reyes.

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