Benetton stores open in Viareggio

23 Sep '06

2 min read

Benetton has opened a place in the sun by the sea in Viareggio. The Chairman Luciano Benetton is presenting to local authorities, commercial partners and customers, the new megastore in the historical 'Galleria Nettuno', on the seafront (15 via Regina Margherita) which, although having doubled in size, retains all the charm of the original Thirties style architecture.

The new Viareggio store is a perfect statement of Benetton's identity in a total area of about 1,200 m2, split on three levels, with a spectacular turret featuring arched windows that project the United Colors of Benetton over the blue of the sea. “It's a high-impact store” comments Luciano Benetton, “in tune with Viareggio's flair for beauty and quality of life."

"For us, it represents a tangible sign of the Benetton Group's ongoing development and it's also because of stores like this that I'm confident about future growth”.

In an atmosphere of tranquil charm, customers will find the full range and fascination of the Benetton world: the adult, men's and women's collections, the children's collections, from newborn to maternity wear, as well as fashion accessories.

Fall-Winter 2006 brings particularly glamourous collections for women, divided into a number of different themes, from minimal chic to ethnic, from romantic to more casual styles, as well as elegant collections for men – formal or classic, casual or sporty. The total look becomes the trend due to the wealth of themes associated with accessories.

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