American Idol Carrie Underwood signs deal with Sketcher
13 Jul '05
3 min read
"They are extremely excited to have Carrie represent SKECHERS in our marketing campaigns, and to be affiliated with such a dynamic performer. Beautiful and talented, she is a superstar, yet she has a refreshing style and very unaffected charm," stated Michael Greenberg, president of SKECHERS. "She is the kind of star young women can relate to -- as if they know her. Like our previous campaigns with celebrities, this campaign will be an incredible union of SKECHERS' attitude and Carrie's natural image and style."
Greenberg continued: "The mix of fashion and music is essential to both our industries and truly benefits the stars and the brand's associated with them. For this reason, we have invested in such phenomenal stars as Britney Spears, Christina Aguilera, and now Carrie Underwood."
Miss Underwood was a Northeastern State University student in Tahlequah, OK when she made a snap decision to drive to St. Louis with her mother to try out for the fourth season of American Idol. With a passion for country music, the blonde singer from a farm in Checotah, OK beat out more than 100,000 hopefuls to make it to the top 24 who would appear on the Emmy Award-winning American Idol show, and ultimately win at the finale held at the Kodak Theater in Los Angeles on May 25, 2005.
The global endorsement agreement was signed with 19 Merchandising Limited on behalf of Miss Underwood.
California based SKECHERS USA Inc develops, designs, and markets a diverse range of footwear for men, women and children under 12 unique brand names. The Company has also granted select third party licenses for SKECHERS-branded apparel, swimwear and hosiery. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, as well as in over 100 countries and territories through the Company's global network of distributors and Canadian and European subsidiaries.
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