GEOX Shops' new concept

10 Oct '07

2 min read

The Geox traditional store's design is remodelled to be more customer friendly and more approachable. The store's layout is divided into areas to give customers full all around vision of the products on display and it is developed over a rectangle surface bigger than the previous rectangle one.

The store's furniture is as simple as dressy and appealing by using new materials and colours; they are deliberately minimal but studied in details. The walls are fit with black panels that are in appealing contrast with the white sail.

The sail is store's more considerable feature that bestows maximum visibility to the product. Its lightly curved shape is fitted with special, metal swivel-hooks which display the footwear.

This enables the customers to appreciate, at a touch, not only the aesthetics and texture of the uppers, but also the technical features of the breathable soles. The modular and adaptable furniture are fitted to new and creative solutions allowing the store to adapt to new seasonal collections.

The ambience is more opened and it is illuminated by several lights that emphasize the products' design and exalt the tiles floor's white colour. The tiles are bigger and squared to be in line with the store's shape.

The red carpets are replaced by the more elegant and neutral grey ones. The carpets' grey colour is balanced with poufs' dark grey. Only the orange sofas splash colour onto this purest of space.

Geox has certainly evolved in terms of style focusing on the research of shapes and the quality of the materials. The check-out has the same colour of the panels and it is rethought to be more flexible by adopting a more rounded and ergonomic shape.

More GEOX News... More Fashion News - Italy...