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Heelys introduces wheel-in-the-heel footwear line

15 Oct '07

2 min read

Heelys Inc introduces its broadest, most colorful line yet of popular wheel-in-the-heel footwear for 2008, including the company's first ever hiking-style boot, “Rumble,” just in time for Holiday 2007.

The “Rumble” is a giant step forward for the Heelys line. It's the company's first wheeled hiking boot and continues to demonstrate the brand's versatility. The suede upper, available in black, brown or wheat has a casual look ideal for wear in colder weather, but with added features such as ankle support and a Mega wheel to provide more surface area for a faster, smoother ride and easier maneuvering.

“Teens and tweens have long been known for their style-consciousness and we must continue to expand our offering to remain relevant additions to today's wardrobes,” said Heelys, Inc. Vice President of Design and Development Bob Byrne. “Our 2008 line brings lots of excitement and versatility to Heelys through vibrant colors, new materials, diverse styles, and personalization.”

Proof of this commitment is Heelys “Ninja,” also available for the holiday 2007 season. “Ninja” is the first Heelys model to offer a Mega wheel in a low-profile skater-style shoe. “Ninja” features a graffiti-patterned wheel and a synthetic suede upper available in either a white/black/red graffiti print, a sporty white/navy, or a sleek black with red/white color scheme.

For 2008, custom wheels are the big story in addition to new styles and colors. “If you're talking about Heelys you have to talk about the wheels,” said Byrne. “We're adding new colors, new collectible graphics and new performance models to give wearers their own unique look, aftermarket upgrade options and customized skating experience.”

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