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Sparkle with gold & diamond this Diwali!!

01 Nov '07

3 min read

India is a land of festivals. Diwali, is the most celebrated festival of our country. The Festival of Lights is celebrated with fervor and gaiety across the length and breadth of our country.

The festival is celebrated by young and old, rich and poor, throughout the country to dispel darkness and light up their lives. The festival symbolizes unity in diversity as every state celebrates it in its own special way.

Fireworks are always associated with this festival. The day is celebrated with people lighting diyas, candles all around their house. Lakshmi Puja is performed in the evening to seek divine blessings of Goddess of Wealth.

Diwali gifts are exchanged among all near and dear ones. Lots of people also start new ventures on this day after performing Lakshmi Puja.

This is marked by lighting of lamps, candles and diyas by the women folk in the family. The light and colour add to the celebrations. They purchase new clothes and adorn themselves with gold and diamond jewellery.

Infact there is a marked rise in sale of jewellery during Diwali as most people give jewellery as gifts to their loved ones.

People consider it auspicious to buy jewellery during Diwali. There is a variety of jewellery options to choose from, jewellery conglomerates like Gitanjali have a array of products to suit various budgets with special Diwali offers like.

Asmi: The brand that aims to fulfill every woman's innate need for self-expression while lauding her inner fire. Desire offers discounts on their Revv A state-of-the-art jewellery featuring the Him and Her collection, and the Bella collection they are offering a Flat 10% of on M.R.P.

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