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NPD says forty-five plus demographic prefers dressier apparel

27 Sep '05
4 min read

Polyester grows in popularity
- The invention of microfibre and other fabric technologies have had a significant impact on how consumers see this fabric

Younger age groups are continuing to spend less on apparel
- 35 to 44 - spent 25 in May 2004 compared to 23 per cent in May 2005

NPD Canada, a division of The NPD Group, provides critical market intelligence on product movement and consumer behaviour in Canada. Canadian industries tracked include food and beverage, foodservice, apparel, footwear, consumer electronics, automotive, appliances and information technology.

NPD Canada provides the answers to help you understand your customers and your market. Every day industry leaders use NPD Canada across their organizations to drive better decision making in fundamental ways.

The NPD Group

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