Paltrow to do 'KEY TO THE CURE', T-Shirt Design campaign
31 Jul '08
5 min read
An icon that represents the best in automotive design, performance, luxury and safety, this Special Edition S550 Sedan features exclusive Diamond White metallic exterior paint, Sahara Beige and black interior, 20-inch AMG 5-spoke wheels with high-performance tires, and a 5.5-liter, 382-horsepower V-8 engine which rockets this sedan from 0-60 mph in only 5.4 seconds.
As elegant as it is powerful, the new Special Edition S550 Sedan will be offered at Mercedes-Benz dealerships this September and will help raise funds for new cancer treatments as well as education and prevention.
Mercedes-Benz USA expects to raise $1 million this year for KEY TO THE CURE through sales of only 1,000 special edition vehicles, bringing the total amount raised by Mercedes-Benz USA for women's cancer research to over $6 million.
To celebrate the 10th Anniversary of KEY TO THE CURE and give a voice to those the campaign supports, Saks Fifth Avenue, EIF and Mercedes-Benz USA will co-sponsor a road trip, during which blogger Lori Raimondo will travel in the special edition Mercedes-Benz to eleven Saks Fifth Avenue stores.
Lori will begin the journey in San Francisco and make stops in Beverly Hills, Phoenix, Dallas, New Orleans, Atlanta, Indianapolis, Chicago, Chevy Chase, Boston and New York.
The Saks Fifth Avenue store in each city will host Lori and introduce her to local businesses, media and community partners, including cancer survivors who support the KEY TO THE CURE initiative. Lori will blog about her trip on, where readers can share their personal stories.
Saks Fifth Avenue initiated its shopping weekend in 1999. Since then, the company has donated over $28 million to women's cancer research and treatment organizations throughout the United States.
Organizations benefiting from these funds include: EIF's Women's Cancer Research Fund, The Breast Cancer Research Foundation, the Cleveland Clinic, Boston's Dana-Farber Cancer Institute, the Nevada Cancer Institute and many others.
The Women's Cancer Research Fund (WCRF), a program of the Entertainment Industry Foundation, was established by Chairs Rita Wilson, Tom Hanks, Kate Capshaw and Steven Spielberg, along with Founders Kelly Chapman Meyer, Anne Douglas, Quinn Ezralow, Marion Laurie and Jamie Tisch.
WCRF supports innovative research, education and outreach directed at the development of more effective approaches to the early diagnosis, treatment and prevention of all women's cancers.
As a philanthropic leader in the entertainment industry, the Entertainment Industry Foundation has distributed hundreds of millions of dollars and provided countless volunteer hours to support charitable initiatives addressing some of the most critical issues facing society.
Saks Fifth Avenue, one of the world's pre-eminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and home furnishings and the first-rate fashion expertise and exemplary client service of its Associates.
Saks operates 53 full-line stores in 25 states, 3 licensed stores in the Middle East and 1 licensed store in Mexico City, 48 Saks Fifth Avenue OFF 5TH stores and saks.com, the company's online store.
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.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
